With a new year comes new trends for prom. This year, the trends are favoring bold, statement-making styles sure to have you standing out perfectly at prom. Whether you’re a girl who wants something classic or edgy, there’s a trend for...

While it’s still cold outside, spring is just around the corner—which means so is prom! We are beyond excited for all the gorgeous girls who will come into Pure Couture to find their perfect dress. If you’re shopping for your dream...