How To Find the Perfect Prom Dress

If you’re getting ready for prom 2023, we KNOW how excited you are to find your dream prom dress! If you’re anything like us, you probably dreamt of wearing a sparkly ball gown or dramatic mermaid dress to your prom. And thanks to the incredible designers we feature here at Pure Couture, there are endless options for you to choose from! If you make the right choices, your prom dress fantasies can come true! The style, length, size, and color of prom dresses can vary. The process of choosing your perfect prom dress can be fun and exciting, no matter if you’re searching for a short dress, a long dress, or one covered in lace! Today we’re sharing our advice for finding the perfect prom dress and some gorgeous gowns you can find right here at Pure Couture! 


Choosing A Color


There are prom dresses in every color of the rainbow! You should choose a gown in a color that makes you feel good and complements your skin tone. Blondes look great in reds, blues, pastels, and bold colors, while redheads like purple or green prom dresses. Got dark hair? You can pull off pretty much any color! Some pastels, brights, or jewel tones might look better on you depending on your skin tone. We encourage you to not be afraid of colors you don’t typically wear, as well. Dare to be a little different and try out a color that’s fun and makes you feel beautiful! We particularly love this bold red gown from Sherri Hill! It’s such a statement piece, with its thigh high slit, dramatic cutouts, and asymmetrical neckline. 



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Choosing A Style


Of course, there are so many silhouettes to choose from. You can opt for an A-line, a mermaid dress, a mini-dress, or even a full ball gown! When you’re choosing what style to go with, think about how you want to move around at prom. Do you plan on dancing the night away with your friends? Then maybe you should consider something that will let you move easily like a sophisticated A-line and supportive straps. If you’re not planning on dancing much, try out a curve-hugging mermaid gown or a long column gown that’s trendy and form-fitting. You’ll adore this gown from Sherri Hill if you’re looking for something like the latter! With its fitted mermaid silhouette, beautiful light blue sheen, and voluminous skirt, it’ll be the talk of prom. 



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 Those with busty bodies or small frames will love prom dresses with corset features that lace up the back! And if you want more support, try a halter gown or something floor length with adjustable straps. Sweetheart necklines and off-the-shoulder necklines look incredible on curvy figures! Strapless gowns are a great option as well, because many strapless gowns come with detachable straps that you can adjust according to your preferences (with, without, crossed in the back, etc). Ultimately, choose a style that feels good! The last thing you want is to spend your prom night feeling uncomfortable. 


What About Trends? 


Prom dress trends change every season as new styles hit the runway, but the classics NEVER go out of style! There's no one answer to which prom dress style is the best. There are a ton of different prom dresses out there, and each one is unique. Use this to your advantage by choosing a prom dress that incorporates both current and classic trends! A simple style with long hemlines, minimal decorations, and solid colors is always a great choice for prom, like this dress from JVN! While this gown will definitely impress with its sparkle, it’s minimal enough to allow you to play around with your accessories. It’s also made of a stretchy fabric that will make moving around at prom a breeze! 






Do you want something totally new and exciting? A lot of prom dress styles these days are embellished with rhinestones, beads, and sequins, which make for such a fashion-forward look! In addition to illuminating various aspects of the prom dress, these shimmering details also require less jewelry, and they're gorgeous from every angle. Prints and bold colors are a great option for showcasing your personal style! We really adore the print on this JVN gown for prom. This is a bodycon dress that will hug your curves and really make you shine on the dance floor! 




And if you want to go for trendy details that make a gown interesting, consider something with cutouts like this Jovani dress! This asymmetrical bodice with a sexy side cutout is so unique and fresh for a prom look. While it’s simple in nature, it’s a really stunning example of how less can be more! 



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Whether it's a classic dress or something in between, the best prom dress is up to you! Every girl is different, and prom dress styles change all the time, so the perfect dress might have a few different features. We encourage you to get creative exploring all of these trends when choosing a prom dress! Go for gowns with interesting details, like this butterfly back dress from Jovani. You deserve to have a little fun with your look for this super special night, after all! 



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If this has inspired you, be sure to come visit us at Pure Couture so we can help you find your dream prom gown!