Based in the heart of New York City's garment district, Jovani knows the latest trends! Jovani's dress designers have a passion for creating stunning, perfectly tailored dresses for all occasions, and this is the Jovani difference. The Jovani philosophy is built on our mission: to create striking formal dresses for our customers who are always best dressed.
Pure Couture Prom and Pageant is proud to be a retailer for JOVANI, the top selling brand for evening wear and special occasion. Receiving the privilege of becoming a JOVANI retailer means that JOVANI recognizes Pure Couture Prom and Pageant as being an elite retailer with top-level customer service, an honest reputation and a longstanding loyalty to the brand. . Pure Couture Prom and Pageant is one of the few retailers who are allowed to sell JOVANI's designer dresses online, giving Pure Couture Prom and Pageant priority selection on the newest and most popular designs.