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Shop by Designer
  • PROM 2018
    -
    • Alyce Paris Black Label
    • Alyce Paris Prom
    • Ballgowns by Mac Duggal
    • Black White Red
    • Blush Prom
    • Cassandra Stone Prom
    • Ellie Wilde by Mon Cheri
    • Faviana Prom
    • Flash by Mac Duggal
    • Josh & Jazz
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    • Cassandra Stone
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    • Alyce Homecoming
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    • Hannah S
    • Jovani Homecoming
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News Flash!

Best Summer Pageant Dresses For Your Little Daughter

Hello! You must be thinking of what your pretty little daughter should wear on her pageant day/night. Of course you are thinking of something really pretty, one that would make her look like a princess. A dress that would stand above all, also comfortable and not itchy, our little girls don’t like that. Also, since it’s still summer, then a very bright dress would look lovely on your daughter! We have chosen few of the brightest dresses around that your daughter would look pretty in! Of course we also want your little girl to look like the fairest kid in the town, or, better, the entire world!

This very bright yellow dress looks perfect for a day pageant. Your daughter would shine like a star that glows even during daytime! Those who want to make their daughters look like little princesses can go for this hot item!
Eccentric and elegant! A lot of the judges look for uniqueness in someone. If your daughter is into wearing eccentric looking dresses and wears it wonderfully, then you should definitely go for that!

This looks amazing, from that elegant scoop neckline and heavily beaded bodice with rhinestones attached, you just can’t go wrong. The skirt is made of iridescent chiffon. The color’s perfect for a summer beauty.
If your daughter likes ruffles and flowers then this is the perfect dress for her.
Or maybe a little bit of style and uniqueness again?
This one is simple, yet elegant!

Right now it is really up to you to choose which one would look best for your daughter. Never forget to ask her if she likes the dress or if she feels comfortable wearing it. Also, don’t forget that pageants is a battle of confidence so make sure that your daughter would feel confident wearing the dress you both have picked.

More choices right here. You may also visit our Instagram page for more updates regarding new designs and other things! @purecoutureprom

We are wishing you the best of luck!


Bright Dresses For Summer

The summer is on! Are you feeling the heat already? We sure are! There are a lot of events that require you to dress up and look glam: be it a gala night, maybe a red carpet event or a homecoming party, we have to make sure that we have a fantastic dress that would look MARVELOUS for that event. So let’s get some bright ideal dresses that’s perfect for any huge summer event!

It’s sexy, it’s bright. if you wish to show off those luscious curves you worked on to prep up for summer, then this would be the perfect attire.

If you like to tease a little bit of your skin and still look scorching hot, then this would look amazing on you.


If you want a little bit more comfortable but still look perfect for the season, then how about something that glitters?



For a more formal look, and still shine brighter than the sun, these are our best bets.

Or how about a little short and fun? This cocktail looks amazing and still fits the summer theme. Worry not that it doesn’t glitter, it’s you would shine beautifully in it.

We have a huge collection of dresses if you wish to check them out. You would love our selection. Also don’t forget to follow us on our social media:

Twitter: @pureprom

Instagram: @purecoutureprom



Dress Up For 4th of July!

Celebrate July 4th with style! Any plans of going to a ball, prom, an elegant party, or whichever it is that requires you to wear something formal? Then we got the perfect dresses for you.

But let’s talk about the theme first. What comes into your head when someone says July 4th? Fireworks? Stars and stripes? Red, white and blue? Those are all correct! If we follow and stay loyal to the theme, then we have more than enough dresses to choose from. So the next question that comes is our head should be: “Am I going to look sexy and elegant wearing this?”

If you wish to look sexy and appealing for this coming July 4th then worry no more! We picked the best dresses that we feel that would fit the theme. You will definitely light up more than a firework!

You will light up with that dress! It’s looks very elegant and would definitely be a head turner!

If you wish to go out with a friend or relative (a twin sister? Why not?!) and wish to wear the same style of dress but of different colors, how about this one? It’s sexy, glamorous and definitely party ready!

We even think that this would also look awesome with a red lipstick! This should also look nice for the 4th!

If you want all the colors combined, then this could be the one! Fancy, bright, and simple!

For moms and dads out there, how about a lovely dress for your daughter?

Having fun with all the dresses we have presented so far? From simple to intricate, we definitely have the dress that is suitable for your taste! Go ahead and check out our beautiful collections right here.

Also, you can follow us on Instagram! We post some of our latest designs and updates so check it out often! @purecoutureprom


Little Girl Pageant Dresses

Still looking for the PERFECT LITTLE GIRL PAGEANT GOWN for your little girl?

Check out these gowns from SUGAR BY MACDUGGAL and TIFFANY PRINCESS!


SHOP NOW >


SHOP NOW >


SHOP NOW >


SHOP NOW >

Looking for a certain color or style? Check our website out for more or let us know on social media!!! @purecoutureprom


Hair Styles Perfect For Little Girl Pageants

Pageant season!!! Yay! I'm pretty sure you have found your perfect pageant dress already. If not, check out Sugar By MacDuggal and Tiffany Princess! They have a wide range of pageant gowns your little girls will definitely love! Anyway, aside from flaunting the perfect gown, the judges are also checking on your little girl's hairdo! Here is a video with an EASY yet ELEGANT hair style you can definitely do at home! Check this out!



Isn't that easy? If you have more hairstyling tips that you would like to share with us? Let us know on social media! @purecoutureprom


Little Girl Pageant Dresses

Looking for the PERFECT PAGEANT GOWN for your little girl? That may seem HARD at first, because our little girls tend to be quickly irritated once they are not really comfortable with what they are wearing. You don't want those tantrums, do you? But seriously though, the first thing to consider when picking a gown for your little girl is comfort. We sometimes underestimate them just because the dress looks pretty, but we shouldn't! Their discomfort shows up in their MOODS, and let's face it, children don't lie. When they are not happy about something, they will tell you. If they don't feel like walking up the stage and giving you a big smile, they won't. So better pick one that's comfy. They will definitely feel pretty, both IN and OUT!

Here are some of the best little girl pagent gowns from SUGAR BY MAC DUGGAL and TIFFANY PRINCESS that they will surely love!


SHOP NOW >



SHOP NOW >



SHOP NOW >



SHOP NOW >

Looking for a certain color or style? Check our website out for more or let us know on social media!!! @purecoutureprom


Pageant Dresses Tips

Finding the perfect pageant dress for you should be fun and stress-free! Here are some guidelines that you should consider when walking on the stage with your pageant dress:
First off, it must fit you. It must compliment your body shape, it should show your favorite features, and it should be in the right size. That alone can give you enough confidence to walk that runway! It should also fit your personality, as well. Stay true to yourself and what dress you would be confident to flaunt rather than thinking if the judges might like them.

Do not let the dress wear you. A common mistakes to most girls. Just wear it with confidence and don't get overpowered by how pretty your dress is. Carry it well and you will not have a problem with it.
It doesn't have to be too expensive. Some girls think that just because their dress is expensive means that the judges will notice them. If you are on a budget, don't be afraid to rent a gown! What the judges are actually looking for is how you wear the gown with confidence and class.
Consider other things, like for instance, your makeup and your hair. These things should match your gown, too, you know. Also your jewelries. So don't forget about these!


Keep in mind that the judges are not after the looks of your gown. They are about how YOU look in them. The important thing is how confident are you with your dress? If you are not confident enough with your pageant dress, don't wear it. Or if you don't have any other choice, just don't let the nervousness show! ;)
Do you have some tips you would like to share with us? Let us know on social media! @purecoutureprom

Wear Your Heels Without The Pain

Let's face it! We love our high heels so much even if it's too painful to wear sometimes! What can we do - it boosts our confidence! I, myself, won't give 'em up just like that! It adds elegance and class to any outfit sou why would I? But is it really possible to wear your heels without it being too painful? Are we going to let ourselves be stuck with "grin and bear it"? NOPE! I won't let that happen! Here is a video with some tips (that really work) to make every step less painful.


Bonus tip: Never ever wear anything smaller or larger than your real shoe size! Ever! That's wear all the bruises came from!
Do you have some tips you would like to share with us? Let us know on social media! @purecoutureprom


How To Prepare For A Pageant



Pageant season is almost here! Are you all excited? Us, too! No need to worry as we are here to help you out in preparing for the pageant! They can be a little stressful if you do not know what to do. Here are some tips and tricks on how to prepare for a pageant, whether you are a first-timer or not. Be mentally prepared! You don't just flaunt how gorgeous your dress is, or how good you look, but you also deal with interviews, answering questions on the spot, and the like. Being mentally prepared enables you to stand better on the stage and speak confidently. Stay focused on the goal, girl!
Be physically prepared! Most pageants have a bathing suit facet. With that being said, you need a diet plan and an exercise regimen. Getting a personal trainer can be a good idea if you have extra bucks to spend but discipline overall can get you through it.
Don't be afraid to hire a coach! Hiring a coach doesn't mean that you are weak and you can't do it by yourself. If you are not confident enough with, let's say, your walk, you can always consult your coach on how you should do it. Coaches doesn't only give you better tips, but they also boosts your confidence! "I can do this, I have practiced this with my coach!" That alone will make a huge difference. Money well spent, isn't it?
Select your wardrobe carefully! Who doesn't love shopping, right? Well, I think this is the most fun thing to do for preparation! The first thing to do is to consider your budget. Next stop? Go shopping! Think about your body shape. What are the dresses that best flatter your figure? Check our wide range of collections HERE! What are the best accessories to go with 'em? Your wardrobe plays a big part in the pageant so make sure everything fits and you feel good wearing them!
Feeling a little nervous? Check out this video about weird pageant hacks to loosen up a bit!


What are the other preparations that you do? Feel free to share it with us on social media! @purecoutureprom

Happy Mother's Day



Your mom has been by your side from shopping with you to picking your prom dress to making sure you look good on that big night! She may have noticed that your dress is too short on some occasions, or that you shouldn’t be going home too late, but for sure she’s there supporting you all the way.


They may feel like they know everything about fashion


Or (often times) disagree with how we dress


WE STILL LOVE (and need) THEM!


Most especially on times like these!
Kudos to the mom's out there who provides support and love to their sons and daughters! From Pure Couture Prom, we would like to greet everyone a Happy Mother's Day!

After Prom Party Ideas

Got no plans yet? We got you! We listed some awesome after-party ideas that will make you more excited than the dance! There’s nothing wrong with dancing all night and a little booze, but let’s make things more unique and memorable with these fun activities!
Host a movie marathon!

Tired from the dance? Relax and just watch a movie with your friends after! Besides, you need a break! Time to pig out while watching flicks that you and your friends will enjoy.
Host a game night!

Invite your friends over to your house and throw a game night! Have an intense multiplayer games together with some snacks. Get nostalgic a bit and play MarioKart! Remember girls, guys are impressed when you can handle your game! Isn’t it right, guys?
Throw a prom bonfire!

Whether it’s in the beach or the field, a bonfire with friends are always a good idea! They are a good alternative to dancing and there is no way someone’s house can get wrecked in an out-of-control after-party.
Plan a bowling competition!

Challenge your friends and don’t just play normal bowling. Try bowling through the legs, backwards, or standing on one foot and see who can bowl the best.
Cook with your friends!

Instead of just feeding your guests, why not ask them to help you cook and have fun in the kitchen together! Check out Pinterest and try out new recipes to test out!
Do you wanna add something to the list? Let us know on social media! @purecoutureprom


The Ultimate Prom Checklist

We kept the list short and simple, because we want you to feel confident and not stressed out just before your special night!
Dress

Try on your gown before prom just to make sure everything fits perfectly. Bring it directly to a tailor if you are having fit issues.
Shoes

You must pick a shoe that will compliment your outfit. If you are not used to wearing heels, you can practice with them by walking around your house weeks prior to prom!

Jewelry

Take the next level and glam it up but make sure you stick to one base color like silver or gold. You are only at prom once so go ahead and have fun with your accessories.

Hair

If you are planning to get your hair done professionally, make sure you make an appointment weeks before prom. If you are planning to go DIY, check hair tutorials online and practice to see which looks best on you. You may also ask your BFF to help you out.

Perfume

We want to smell good all night so better find the one that’s right for you. Test them out before the big day.

Bag

Your bag should match your dress and should be big enough to fit all the essentials like your blotting paper, your lipstick, your compact powder, your keys and your mints. Bring some makeup with your for touch-ups, too!

Nails

Plan out the design or color that you want ahead of time. Make sure they are also appropriate with your outfit to keep the style consistent and classy.

There you have it! You can check them off as you go! Have fun! Take lots of pictures and tag us on social media! @purecoutureprom

Ways To Save On Your Prom Look

We know that prom can be a little stressful sometimes. Picking the perfect dress, rocking your killer heels, figuring out what makeup to wear, the list goes on. We want to lessen the stress of spending all your money so we came up with some tips to help you save some bucks for prom!
Spend lavishly on your dress, but save on accessories!

We highly suggest you buy the most gorgeous dress you see and spending less on other stuff like your shoes, purse, and jewelries. If you are rocking an awesome dress, no one will know if your accessories are inexpensive! Smart tip, isn’t it?
 
Checking out online hair and makeup tutorials!

Not only that it is free, but most of the tutorials online are so easy to follow! Pinterest and Youtube are a landmine! Try out few different tutorials and see what looks best for you before your prom night. Remember, practice is key! You might not achieve it on the first try but we are pretty sure you will get it. You will definitely save a bunch of bucks by doing your own hair and makeup. Bonus tip: Try it out with friends! Make it a girls’ night by inviting them over and practicing hairstyles and makeup together.

Check on sales!

Sale is the magic word! You can save hundreds of bucks by shopping while on sale. Also, make sure to utilize coupon codes from newsletters! You can also shop for your prom dress prior to the event as most boutiques offer discounts before prom season starts!
Do you have other tips you would like to add? Tell us about it on social media! @purecoutureprom



 

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About the Shop

Pure Couture Prom & Pageant was founded in 2009. We are Dayton, Ohio's largest prom dress shop with over 4,000 dresses in stock.

We carry the latest styles from top designers like Sherri Hill, Jovani, JVN, Rachel Allan, Blush, Mac Duggal, Tiffany Princess, and more.

Beauty has no size, so we stock dresses from 00-24 and we can special order any dress. In addition, we offer free layaway and register all dresses so no girl shows up in the same dress!

Our mission is to make every girl feel as special as she is and give the best customer service possible to make your event a wonderful and memorable experience.

We're excited to meet you! Come in and see us soon.

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Hours

Monday: 11:00am-8:00pm

Tuesday: 11:00am-8:00pm

Wednesday: 11:00am-8:00pm

Thursday: 11:00am-8:00pm

Friday: 11:00am-6:00pm

Saturday: 11:00am-6:00pm

Sunday: 12:00pm-5:00pm

 
937.433.4696
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464 N. Springboro Pike
Dayton, Ohio




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+Price Filter:

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Neckline
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  • Yellow
  • Mojito
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  • Green
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  • State Blue
  • Blue
  • Navy Blue
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  • Lilac
  • Light Purple
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  • Pink
  • Hot Pink
  • Fuchsia
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  • Red
  • Orange
  • Coral
  • Ivory
  • Nude
  • Gold
  • Brown
  • Black
  • Gray
  • Silver
  • White


Shop by Designer

PROM 2018

  • Alyce Paris Black Label
  • Alyce Paris Prom
  • Ballgowns by Mac Duggal
  • Black White Red
  • Blush Prom
  • Cassandra Stone Prom
  • Ellie Wilde by Mon Cheri
  • Faviana Prom
  • Flash by Mac Duggal
  • Josh & Jazz
  • Jovani Prom
  • Jovani Short & Cocktail
  • JVN Prom
  • La Femme Prom
  • Mac Duggal Prom
  • Madison James Prom
  • Rachel Allan Prom
  • Sherri Hill Prom
  • Val Stefani
  • Vienna by Helen's Heart
  • Zoey Grey Prom

Plus-Sized Prom

  • Cassandra Stone
  • Fabulouss
  • Madison James Plus-Sized Prom
  • Rachel Allan Prom plus size

Homecoming 2017

  • Alyce Homecoming
  • Faviana Homecoming
  • Hannah S
  • Jovani Homecoming
  • JVN Homecoming
  • La Femme Homecoming
  • Mac Duggal Homecoming
  • Madison James Homecoming
  • Rachael Allan Homecoming
  • Sherri Hill Homecoming
  • Splash Homecoming

Little Girl Pageant Dresses

  • Tiffany Princess
  • Sugar by Mac Duggal
  • Tiffany Cupcakes