Based in the heart of New York City's garment district, Jovani knows the latest trends! Jovani’s dress designers have a passion for creating stunning, perfectly tailored dresses for all occasions, and this is the Jovani difference. The Jovani philosophy is built on our mission: to create striking formal dresses for our customers who are always best dressed.
Pure Couture Prom and Pageant is proud to be a Premier Retailer for JOVANI, the top selling brand for evening wear and special occasion. Receiving the privilege of becoming a JOVANI Premier Retailer means that JOVANI recognizes Pure Couture Prom and Pageant as being an elite retailer with top-level customer service, an honest reputation and a longstanding loyalty to the brand. .